The Creative Brief

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Creativity Without a Compass: Why Africa’s Next Generation Needs More Than Just Talent
Africa is experiencing an unprecedented boom in its creative industries.
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The Creative Brief
World Intellectual Property (IP) Day and Africa’s Reality Check
On the 26th of April, the world paused to celebrate World Intellectual Property (IP) Day — a moment set aside to recognize the value of ideas…
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The Creative Brief
Is the Tech Industry Part of Africa’s Creative Economy?
The African creative economy has long been associated with art forms that pulse with emotion and tradition: Afrobeats echoing from car radios, Aso Ebi…
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
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These 7 Cities Are Africa’s Top Creative Hubs
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Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
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TikTok’s Creative Fund Excludes African Creators
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Women Shaping the Future of African Film
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Africa’s Gaming Industry is Growing 6X Faster Than the Global Average—Here’s Why
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Reimagining Africa’s Creator Economy as a Scalable Engine of Growth
Africa is often described as a continent brimming with potential—an overused sentiment that sometimes feels like a polite way of saying “not yet…
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The Creative Brief
“The Knife is Already In”: Why African Creatives Must Lead the AI Shift, Not Fear It
Africa’s creative economy is not in danger of being replaced by AI—it’s already being rewritten by it.
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South Africa’s Gig Economy Is Falling Behind—And the Consequences Go Far Beyond Employment
Africa’s digital economy is at a critical crossroads.
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The Creative Brief
How Spotify’s $59M Payout Is Fueling a New Creative Economy in Africa
In 2024, Spotify paid out a staggering $59 million in royalties to artists from Nigeria and South Africa.
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The Creative Brief
When Wanderlust Meets the Algorithm: How Influencers Are Both Ruining and Reshaping Global Travel Culture
Once upon a time, travel was about discovery. Today, it’s about documentation. With Instagram, TikTok, and YouTube Shorts turning destinations into…
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The Creative Brief
Rethinking Africa’s Media Ownership: Who Should Control the Stories We Tell?
Africa’s media industry is at a defining moment.
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The Creative Brief
How African Fashion is Crafting a New Global Identity Through China
For decades, global fashion has been dominated by Eurocentric aesthetics and manufacturing powerhouses like China.
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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