Africa’s creative economy is often associated with film, music, and fashion, but a silent revolution is taking place within the gaming sector. Once considered an emerging market, Africa is now on a trajectory to become a dominant player in the global gaming industry. According to recent data from Carry1st and Newzoo, Africa’s gaming market is growing six times faster than the global average, with an estimated 32 million new gamers in 2024 alone.
What’s fueling this explosive growth? The answer lies in a combination of widespread mobile adoption, increasing internet access, and innovative digital payment solutions. As the continent leapfrogs traditional gaming platforms like consoles and PCs, mobile gaming has become the driving force, accounting for nearly 90% of the industry’s $1.8 billion valuation.
From Emerging Market to Gaming Powerhouse
In 2023, Africa had 317 million gamers, a number that has now swelled to 349 million—a 10% year-on-year (YOY) increase. This is particularly significant when compared to the global gaming industry, which is showing signs of slowing growth at just 2.1% YOY. Africa’s rapid expansion underscores its potential as one of the last frontiers for secular growth in the gaming sector.
Egypt, Nigeria, and South Africa are leading this charge, with gaming revenues of $368 million, $300 million, and $278 million, respectively. But beyond these giants, smaller markets like Eritrea and Niger are also witnessing rapid growth, signaling a broader trend of increasing gaming penetration across the continent.
The Mobile-First Gaming Revolution
Africa’s gaming ecosystem is unlike any other in the world. While North America, Europe, and parts of Asia built their gaming industries on console and PC infrastructure, Africa is taking a different path—one that is entirely mobile-first. With mobile penetration expanding rapidly and internet connectivity improving, gaming has become more accessible than ever.
Smartphone affordability, combined with flexible mobile payment solutions like mobile money and fintech innovations, has removed traditional barriers to gaming adoption. In many African countries, mobile gaming isn’t just a form of entertainment—it’s a social and economic phenomenon. It’s reshaping digital culture, influencing local storytelling, and even opening up new career opportunities for developers, streamers, and content creators.
Gaming as a New Creative Frontier
The African creative economy has long been fueled by industries like Nollywood and Afrobeats. But gaming represents a new frontier—one where African developers, storytellers, and designers can showcase their creativity to a global audience. Local game developers are already making their mark, producing culturally relevant games that incorporate African folklore, history, and contemporary themes.
Companies like Maliyo Games, Kiro’o Games, and Carry1st are pushing the boundaries, creating games that not only entertain but also educate and celebrate African identity. As investment flows into the sector, we can expect to see more homegrown gaming studios rise to prominence, further cementing Africa’s place in the global gaming conversation.
Challenges and Opportunities
Despite its impressive growth, Africa’s gaming industry still faces significant challenges. Internet infrastructure remains inconsistent in some regions, high data costs can limit access, and local game development talent is still in its early stages. However, these challenges present opportunities for both local and international stakeholders.
Governments and investors have a chance to shape the industry by supporting digital infrastructure projects, providing funding for game development, and fostering talent through educational initiatives. Similarly, global gaming giants looking to expand into new markets cannot afford to ignore Africa’s potential. Strategic partnerships, localization efforts, and investment in African gaming startups will be key to tapping into this rapidly growing market.
The Future of Gaming in Africa
With its youth-driven population, high mobile penetration, and growing internet connectivity, Africa is poised to become a major force in the global gaming industry. What was once an overlooked market is now a goldmine of opportunity, not just for gaming companies, but for the entire creative ecosystem.
As African gaming continues to evolve, it will redefine digital entertainment, offering unique stories, diverse gameplay experiences, and new avenues for economic growth. For creatives, developers, and investors alike, now is the time to recognize Africa’s gaming industry for what it truly is: the next creative gold rush.