The Creative Brief

The Creative Brief

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These 7 Cities Are Africa’s Top Creative Hubs
In recent years, Africa has emerged as a powerhouse in the global creative economy, with several cities leading the charge as vibrant centers of…
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The Creative Brief
John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
John Legend isn’t just bringing his velvety vocals to Africa—he’s stepping into a movement that could redefine the continent’s live music economy.
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The Creative Brief
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Africa Creative Economy in 2025
As 2025 unfolds, Africa's creative industry emerges as a powerhouse of innovation, cultural pride, and economic potential.
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The Creative Brief
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Layo
Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
Africa’s creative economy is at an inflection point.
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The Creative Brief
TikTok’s Creative Fund Excludes African Creators
African creators are driving trends, producing viral content, and shaping culture on TikTok.
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The Creative Brief
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Layo
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Africa’s Gaming Industry is Growing 6X Faster Than the Global Average—Here’s Why
Africa’s creative economy is often associated with film, music, and fashion, but a silent revolution is taking place within the gaming sector.
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The Creative Brief
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Layo
Women Shaping the Future of African Film
As Africa’s film and television industry continues to gain international recognition, one of the most transformative shifts is the rise of women in…
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The Creative Brief
15 Most Innovative African Countries in 2024: A Snapshot of Africa’s Rising Stars
The World Intellectual Property Organisation (WIPO) has published the 2024 edition of the Global Innovation Index (GII), providing a comprehensive…
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The Creative Brief
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Layo
The 2025 Oscars and the African Cinema Paradox
The 97th Academy Awards have come and gone.
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The Creative Brief
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How African Countries Generate Revenue from Their Creative Economy: A Case Study of Nigeria
The creative economy is one of the most promising sectors for economic growth in Africa, providing opportunities to harness talent, generate revenue…
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The Creative Brief
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Layo
Can a $50M Film Fund Fix African Storytelling’s Value Chain? Mo Abudu Thinks So
When Mo Abudu stepped onto the media scene over two decades ago, she wasn’t looking for celebrity.
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The Creative Brief
Will This Fund Finally Put Money in Creatives' Hands? Inside Nigeria’s $100K+ CEDF Loan Promise
In May 2025, the Nigerian government unveiled the Creative Economy Development Fund (CEDF), a bold initiative aimed at transforming the nation's…
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The Creative Brief
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