The Creative Brief

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AI's Impact on the African Content Ecosystem: Tensions Arising Between Creators, Social Platforms, and Brands
As up to 97% of creators in Africa are already incorporating AI into their creative processes, the technology opens up vast opportunities and risks for…
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The Creative Brief
August 2023
All About the Prestigious DSTV Content Creators Awards 2023
The DSTV Content Creator Awards, in association with Samsung Galaxy, shine a spotlight on the geniuses behind thumb-stopping content.
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The Creative Brief
December 2022
I used to earn N70,000 as a 9-5er- Miss Techy
In this brief conversation with Creative Brief, Miss Techy tells us exactly how she began her role as her influencer.
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The Creative Brief
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Joseph Olaoluwa
ICPC reveals why D'banj was detained
Sources revealed how the singer colluded with some government officials to infuse ghost beneficiaries into the payroll of the scheme
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The Creative Brief
2023 Presidency and The Creative industry
What the Creative Brief is concerned with is how well do these intentions resonate with creatives and the influencer economy.
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The Creative Brief
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Joseph Olaoluwa
Abroad based creator firm, GRIN, sacks 60 employees
According to sources, the number that was laid off was around 60 people, and this development is coming less than when Pinterest shut down its Creator…
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The Creative Brief
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Joseph Olaoluwa
Igbo creatives lack a sense of community- Ugoccie
The rapper who rose to fame with her viral single "Do You Really Like Me?" explained that the lack of a sense of community doesnt foster growth.
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The Creative Brief
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Joseph Olaoluwa
YouTube unveils 2022 creators list
This year's lists reflect the diversity of content, local creators and artists’ talent from across the region.
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The Creative Brief
Disha organises rap contest in Lagos, $1000 up for grabs
The contest is expected to be held on December 7, 2022 with prizes of $1000 up for grabs to be won by the best creative rappers in the city.
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The Creative Brief
Spotify Wrapped 2022 is here: How to view your favorite songs, artists and podcasts of the year
Spotify Wrapped is the annual list of what users listened to the most during the year
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The Creative Brief
November 2022
Forbes puts Kenyan creator, Elsa Majimbo, on Forbes 30 Under 30 Social Media list
The 21 year old comedian found fame during the pandemic
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The Creative Brief
Pinterest has shut down its Creator Rewards program. Here's Why.
The Creator Rewards program is an avenue that earns creators money when they create original "pins" tailored to monthly reward goals generated by…
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The Creative Brief
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Joseph Olaoluwa
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