The Creative Brief

The Creative Brief

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₦200 Million in One Weekend: What It Takes to Win Nigeria’s Box Office in 2025
According to FilmOne Box Office data, Behind The Scenes crossed the ₦200 million mark within its first weekend in cinemas,
 • The Creative Brief
Seven Things Africa’s Creative Industry Learned in 2025
2025 did not just deliver another wave for Africa’s creative economy.
 • The Creative Brief
Africa’s Streaming Split: Afrobeats vs Amapiano, Two Powerhouses Defining Spotify Wrapped 2025
Spotify Wrapped 2025 did more than recap a year of playlists and late-night listening.
 • The Creative Brief
The Creative Economy Is Standing at the Mouth of a Bigger Shift Than Social Media
By 2030, nearly 40% of workers’ core skills will have changed. For the creative economy, that’s not a statistic. It’s a plot twist.
 • The Creative Brief
How TikTok Broke the Ceiling on African Content, And Lowered the Bar at the Same Time
Short form video, data driven distribution, and light production requirements.
 • The Creative Brief
The Most Dangerous Number in African Entertainment Right Now: 4.5 Billion
African entertainment has never been louder globally.
 • The Creative Brief

November 2025

Africa Doesn’t Have a Creator Economy Problem, It Has a Middle-Class Problem
Africa’s creator economy isn’t short on talent, ambition, or cultural influence.
 • The Creative Brief
The Creative Brief Africa Is Evolving and We Want You to Shape What Comes Next
Every newsletter we publish begins with the same question, even if we never write it down.
 • The Creative Brief
The Next Big Thing in African Tech Is Niche Platforms Nobody Else Understands
Africa’s tech space has spent the last decade chasing scale, the kind that looks good on pitch decks, investor stages, and global headlines.
 • The Creative Brief
Global Ambition Without IP Protection Is Just Cultural Extraction
Africa’s creative economy wants global reach, but without strong IP protection, its creators risk cultural extraction instead of economic gain. Here’s…
 • The Creative Brief
Africa’s $50 Billion Creative Economy Opportunity Is Real, If Policymakers Stop Playing Small
Africa’s creative economy isn’t an emerging opportunity anymore, it’s an underdeveloped powerhouse.
 • The Creative Brief
After a R400m Netflix Loss, South Africa Unveils a Special Visa to Win Filmmakers Back
South Africa didn’t lose a Netflix production worth R400 million because of talent shortages or weak infrastructure.
 • The Creative Brief
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