The Creative Brief

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Tyler Perry's Investment Ignites Kenya's Creative Industry: Building East Africa's Next Production Giant
When Hollywood mogul Tyler Perry announced his intentions to invest in Kenya’s creative economy—alongside NBA Africa—it was more than a news flash.
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The Creative Brief
What the Met’s African Gallery Revival Really Means for African Art: A Re-Calibration of Global Art's Gravitational Field
The Metropolitan Museum of Art, a titan among global cultural institutions, has just marked a profound moment with the May 31, 2025, reopening of its…
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The Creative Brief
Ancient Algorithms for a Future Creative Economy: Africa's Enduring Blueprints for Innovation and Value
Conventional wisdom often directs us westward for solutions—suggesting the adoption of established models, technologies, and business strategies.
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The Creative Brief
Iyanu: The African Animated Series Redefining Africa's Creative Economy
Iyanu is far more than mere entertainment; it is, from a truly profound and perhaps unquantifiable perspective, an act of imaginative reparation.
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The Creative Brief
AI's Double-Edged Sword: Opportunities and Profound Ethical Dilemmas for African Creatives
From the infectious beats of Afrobeats and Amapiano to the compelling stories of Nollywood and cutting-edge fashion, Africa's cultural influence is…
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The Creative Brief
The Streaming Pay Gap: Africa's Music Is Global, But the Money Isn't Fair
The traditional gatekeepers and dusty playbooks of music distribution are rapidly becoming obsolete.
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The Creative Brief
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May 2025

No Stage, No Gatekeeper: Livestreaming and the New Map of African Music Distribution
Bypassing the old guards, dodging dusty playbooks, and stepping into a new kind of spotlight—Africa’s music industry is no longer waiting to be let in.
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The Creative Brief
Africa Day is Over. Now Let’s Fund the Culture
Each year on May 25th, Africa dresses up.
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The Creative Brief
The Cannes Breakthrough: Nigeria's Creative Economy Ascends, But the Battle for True Value Continues
Africa’s creative economy is at an inflection point, and nowhere is this more evident than in Nigeria.
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The Creative Brief
Afreximbank’s $1 Billion Bet on Africa’s Film Industry
Africa’s creative economy is at an inflection point.
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The Creative Brief
AI, Copyright, and Africa’s Creative Horizon: Charting a Course for Innovation and Protection
Africa’s creative economy stands at a pivotal juncture.
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The Creative Brief
AMVCA 2025: A Night of Celebration and Transformation in Nollywood
The 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) was a night that glittered with stars, celebrated Nollywood’s finest, and…
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The Creative Brief
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