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The Creator Economy Is Starting to Look Like the News Industry
At the same time, traditional news organisations are moving in the opposite direction.
Jun 6
•
The Creative Brief
1
Africa's $70 Billion Infrastructure Gap Is Becoming a Creative Economy Problem
When discussions about Africa’s infrastructure challenges emerge, the conversation usually gravitates toward familiar images.
Jun 5
•
The Creative Brief
The Creative Economy Map of Africa: 20 Countries Driving Culture, Capital and Influence
By 2030, Africa’s creative economy is projected to be worth $200 billion — roughly 10% of global creative goods exports.
Jun 3
•
The Creative Brief
1
May 2026
Africa's Next Investment Boom Might Be Intellectual Property
For decades, conversations about African investment have revolved around familiar assets.
May 27
•
The Creative Brief
1
The Creative Economy and the AI Economy Are Becoming the Same Conversation
For years, conversations about Africa’s creative economy and Africa’s technology economy happened in separate rooms.
May 23
•
The Creative Brief
Africa’s Creator Economy Has a Currency Divide: The Same Economy Is Producing Two Different Creative Realities
There is a quiet restructuring happening inside Africa’s creator economy.
May 22
•
The Creative Brief
1
Governments Are Starting to Treat Culture as Tourism Infrastructure
For decades, tourism strategy was relatively straightforward.
May 21
•
The Creative Brief
1
African Music Is Quietly Rewriting Anime Culture on TikTok
It usually starts with impact.
May 14
•
The Creative Brief
3
The AMVCA Is Becoming Africa’s Version of the Met Gala, But With a Different Economic Purpose
The Met Gala exists inside one of the most developed fashion ecosystems in the world.
May 12
•
The Creative Brief
3
The Stage Is Coming Back, Just Not How We Expected
For years, theatre across much of Africa has been framed as a legacy format.
May 8
•
The Creative Brief
Africa Isn’t Just Pitching Films at Cannes. It’s Pitching Intellectual Property
When a film project from Africa appears at the Marché du Film during the Cannes Film Festival, the immediate instinct is to frame it as another…
May 7
•
The Creative Brief
2
Africa’s Media Laws Were Built for Television. The Audience Moved On
For decades, media regulation across Africa was built around a relatively stable idea of what media was.
May 6
•
The Creative Brief
1
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