The Creative Brief

The Creative Brief

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What Our 1,000 Subscribers Reveals About Africa’s Creative Economy Right Now
Crossing 1,000 subscribers accross platforms is not a milestone in isolation.
 • The Creative Brief
African Fashion’s Biggest Business Gap Is Archives
In global fashion, archives are rarely treated as sentimental repositories of the past.
 • The Creative Brief
Inside the 2026 Grammy Nominations: New Categories, Shifting Power, Expanding Taste
The 2026 Grammy nominations arrived without drama, but not without meaning.
 • The Creative Brief
₦200 Million in One Weekend: What It Takes to Win Nigeria’s Box Office in 2025
According to FilmOne Box Office data, Behind The Scenes crossed the ₦200 million mark within its first weekend in cinemas,
 • The Creative Brief
Seven Things Africa’s Creative Industry Learned in 2025
2025 did not just deliver another wave for Africa’s creative economy.
 • The Creative Brief
Africa’s Streaming Split: Afrobeats vs Amapiano, Two Powerhouses Defining Spotify Wrapped 2025
Spotify Wrapped 2025 did more than recap a year of playlists and late-night listening.
 • The Creative Brief
The Creative Economy Is Standing at the Mouth of a Bigger Shift Than Social Media
By 2030, nearly 40% of workers’ core skills will have changed. For the creative economy, that’s not a statistic. It’s a plot twist.
 • The Creative Brief
How TikTok Broke the Ceiling on African Content, And Lowered the Bar at the Same Time
Short form video, data driven distribution, and light production requirements.
 • The Creative Brief
The Most Dangerous Number in African Entertainment Right Now: 4.5 Billion
African entertainment has never been louder globally.
 • The Creative Brief

November 2025

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