The Creative Brief

The Creative Brief

Home
Archive
About

September 2026

Vertical Drama Is a $26 Billion Market. Where Is Africa in It?
It started with skits.
 • The Creative Brief
The Most Underpaid Skill in Africa's Creative Economy Is Cultural Fluency
In 2024, a food startup launched across Lagos with a straightforward premise and a confident founder.
 • The Creative Brief
The Reality of Being a Creator in Africa vs. Everywhere Else
The median creator anywhere in the world earns roughly $3,000 a year.
 • The Creative Brief
Africa Is Building the Largest Creator Workforce in the World. The Market is Not Catching Up.
Nobody planned this.
 • The Creative Brief
The Case for African-Owned Creative Infrastructure Is No Longer Theoretical
Picture the backend of a real cross-format African campaign.
 • The Creative Brief
Netflix's Biggest African Fanbase Isn't Where Its Biggest Content Pipeline Is
Africa's streaming story just changed completely.
 • The Creative Brief
Morocco Has Africa's Strongest IP Laws. Its Creators Still Can't Get a Bank Loan.
Morocco ranks 22nd globally on the 2026 International IP Index.
 • The Creative Brief

August 2026

Africa Has a $7 Billion Book Industry. The Ceiling Is $18.5 Billion. The Floor Is the Problem.
On July 24, at the University of Dar es Salaam, the Safal Kiswahili Prize for African Literature marked its tenth anniversary.
 • The Creative Brief
The Nigerian box office took ₦8.8 billion in the first half of 2026 but That Is Not the Whole Story
The Nigerian box office took ₦8.8 billion in the first half of 2026.
 • The Creative Brief
Disney Just Flooded TikTok With Its IP. Here Is What That Costs African Creators.
On August 5, Disney and TikTok announced what both companies called a first-of-its-kind global deal.
 • The Creative Brief
Africa Wants to Formalise Its Creative Economy. But Who Will Formalise the Formalisers?
Kenya’s creative sector is worth KES 500 billion.
 • The Creative Brief
© 2026 TIMA · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture