The Creative Brief

The Creative Brief

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Will This Fund Finally Put Money in Creatives' Hands? Inside Nigeria’s $100K+ CEDF Loan Promise
In May 2025, the Nigerian government unveiled the Creative Economy Development Fund (CEDF), a bold initiative aimed at transforming the nation's…
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The Creative Brief
Can a $50M Film Fund Fix African Storytelling’s Value Chain? Mo Abudu Thinks So
When Mo Abudu stepped onto the media scene over two decades ago, she wasn’t looking for celebrity.
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The Creative Brief
Ghosts in Gold: The Headies 2025 Proved That Legacy Isn’t Always Loud
When the spotlight swirled through Landmark Events Centre on April 27, 2025, it didn’t just land on Nigeria’s finest musical acts—it settled momentarily…
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The Creative Brief

April 2025

Creativity Without a Compass: Why Africa’s Next Generation Needs More Than Just Talent
Africa is experiencing an unprecedented boom in its creative industries.
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The Creative Brief
World Intellectual Property (IP) Day and Africa’s Reality Check
On the 26th of April, the world paused to celebrate World Intellectual Property (IP) Day — a moment set aside to recognize the value of ideas…
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The Creative Brief
Is the Tech Industry Part of Africa’s Creative Economy?
The African creative economy has long been associated with art forms that pulse with emotion and tradition: Afrobeats echoing from car radios, Aso Ebi…
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The Creative Brief
Reimagining Africa’s Creator Economy as a Scalable Engine of Growth
Africa is often described as a continent brimming with potential—an overused sentiment that sometimes feels like a polite way of saying “not yet…
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The Creative Brief
“The Knife is Already In”: Why African Creatives Must Lead the AI Shift, Not Fear It
Africa’s creative economy is not in danger of being replaced by AI—it’s already being rewritten by it.
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The Creative Brief
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South Africa’s Gig Economy Is Falling Behind—And the Consequences Go Far Beyond Employment
Africa’s digital economy is at a critical crossroads.
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The Creative Brief
How Spotify’s $59M Payout Is Fueling a New Creative Economy in Africa
In 2024, Spotify paid out a staggering $59 million in royalties to artists from Nigeria and South Africa.
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The Creative Brief
When Wanderlust Meets the Algorithm: How Influencers Are Both Ruining and Reshaping Global Travel Culture
Once upon a time, travel was about discovery. Today, it’s about documentation. With Instagram, TikTok, and YouTube Shorts turning destinations into…
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The Creative Brief
Rethinking Africa’s Media Ownership: Who Should Control the Stories We Tell?
Africa’s media industry is at a defining moment.
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The Creative Brief
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