The Creative Brief

The Creative Brief

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The Attention Is African. The Money Is Not.
How Short-Form Vertical Video Built a New Creative Economy — and Why Africa Is on the Wrong Side of It
 • The Creative Brief
Data Is the New A&R — And Africa Is Just Waking Up to It
For decades, the music industry ran on instinct.
 • The Creative Brief
$50 Million for African Stories. Is This the Institutional Shift the Continent Has Been Waiting For?
For years, Africa’s creative economy has been described the same way, rich in talent, thin in capital.
 • The Creative Brief
Can National Dress Days Actually Stimulate a Creative Economy
Last week, a garment caused a diplomatic ripple.
 • The Creative Brief
If the Creative Economy Is a National Asset, Why Isn’t It in the National Budget?
Every few months, a minister stands behind a podium and says it.
 • The Creative Brief
What Full AI Adoption Could Unlock for Africa’s Media and Publishing Economy
Every year, African journalists break stories that shape global narratives.
 • The Creative Brief
The Funding Ceiling in Africa’s Creator Economy Is Not a Bug. It Is the Design.
There is a comforting lie Africa’s creator economy tells itself.
 • The Creative Brief
What It Would Take for an African Album to Be Nominated, or Win, Grammy Album of the Year
The Grammys didn’t snub Africa.
 • The Creative Brief

January 2026

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