The Creative Brief

The Creative Brief

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Beyond the Algorithm: How TikTok is #LevelingUp Africa's Creative Workforce
Platforms aren’t just places to share content; they are incubators of talent, engines of commerce, and vital bridges to global opportunity.
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The Creative Brief
Beyond Ambition: Crafting Africa's Winning Strategy for the Jobs of Tomorrow
The global race for the jobs of tomorrow isn't just about ambition; it's about strategic foresight, deliberate investment, and a keen understanding of a…
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The Creative Brief
Africa's Artists at the AI Crossroads: Navigating the Copyright Storm and Redefining Creative Survival
The very pulse of the global music industry is now beating to a new, unsettling rhythm.
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The Creative Brief
From Passion to Payroll: How Africa’s Creative Economy Is Forging a New Generation of Jobs
For too long, the vibrant hum of Africa’s creative spirit was largely confined to the shadows of the informal economy.
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The Creative Brief
Tyler Perry's Investment Ignites Kenya's Creative Industry: Building East Africa's Next Production Giant
When Hollywood mogul Tyler Perry announced his intentions to invest in Kenya’s creative economy—alongside NBA Africa—it was more than a news flash.
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The Creative Brief
What the Met’s African Gallery Revival Really Means for African Art: A Re-Calibration of Global Art's Gravitational Field
The Metropolitan Museum of Art, a titan among global cultural institutions, has just marked a profound moment with the May 31, 2025, reopening of its…
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The Creative Brief
Ancient Algorithms for a Future Creative Economy: Africa's Enduring Blueprints for Innovation and Value
Conventional wisdom often directs us westward for solutions—suggesting the adoption of established models, technologies, and business strategies.
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The Creative Brief
Iyanu: The African Animated Series Redefining Africa's Creative Economy
Iyanu is far more than mere entertainment; it is, from a truly profound and perhaps unquantifiable perspective, an act of imaginative reparation.
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The Creative Brief
AI's Double-Edged Sword: Opportunities and Profound Ethical Dilemmas for African Creatives
From the infectious beats of Afrobeats and Amapiano to the compelling stories of Nollywood and cutting-edge fashion, Africa's cultural influence is…
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The Creative Brief
The Streaming Pay Gap: Africa's Music Is Global, But the Money Isn't Fair
The traditional gatekeepers and dusty playbooks of music distribution are rapidly becoming obsolete.
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The Creative Brief
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May 2025

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