The Creative Brief

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Kenya’s 30% Rebate: Can Tax Breaks Buy a Film Industry?
Africa’s creative economy is full of promise, but promises alone do not build industries.
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The Creative Brief
Africa’s Creative Industry Projected to Hit $50B by 2030 — But Policy May Decide the Payoff
When African policymakers, investors, and creators gathered at the 2025 Algeria Summit on Creative Industries, one figure echoed through the halls…
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The Creative Brief
Streaming, Selling, Surviving: When Africa’s Tax Policies Collide with the Creative Economy
On paper, a million streams looks like success.
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The Creative Brief
Are Jobs Really Dying, Or Are They Just Evolving?
The headlines scream: “AI is killing jobs.” “Automation will displace millions.” “Creativity is under threat.” But peel back the hysteria, and a sharper…
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The Creative Brief
From Festival to Factory: Can Entertainment Week Africa Really Close the Creative Economy Gap?
Lagos wants to do more than throw a great party. With its 2025 expansion, Entertainment Week Africa (EWA) is positioning itself as a continental…
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The Creative Brief
Invest in Creative Infrastructure — or Watch Africa’s Renaissance Stall
Africa is having a cultural moment.
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The Creative Brief
What Happens When AI Learns to Sing Afrobeats?
Afrobeats Wasn’t Supposed to Go Global
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The Creative Brief

August 2025

Africa’s AI Crossroads: Why Regulation Will Decide Whether We Lead or Lag
Artificial Intelligence is being called “the new electricity.” But while the world races ahead, Africa sits at a crossroads: will AI become a lever for…
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The Creative Brief
The Greatest Threat to Both Streaming and TV in Africa is Complacency
Africa is not waiting for the world to hand it a future—it is building one.
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The Creative Brief
Data Without Dollars: TikTok for Artists Lands in Nigeria, But Monetization Remains Missing
Earlier this year, the stark inequality facing African creators on TikTok was visible.
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The Creative Brief
Nigeria Says It’s Open for Business. But Is the World Ready to Believe?
When California’s delegation touched down in Lagos last week, the mood in the room was celebratory.
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The Creative Brief
Africa: Kenya Bets on the Grammys to Rewrite Creative Power — But at What Cost?
When President William Ruto stood at the 97th Kenya Music Festival in Nyeri and announced that Nairobi could soon host the African edition of the Grammy…
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The Creative Brief
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