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Africa’s AI Crossroads: Why Regulation Will Decide Whether We Lead or Lag
Artificial Intelligence is being called “the new electricity.” But while the world races ahead, Africa sits at a crossroads: will AI become a lever for…
Aug 28
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The Creative Brief
The Greatest Threat to Both Streaming and TV in Africa is Complacency
Africa is not waiting for the world to hand it a future—it is building one.
Aug 27
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The Creative Brief
Data Without Dollars: TikTok for Artists Lands in Nigeria, But Monetization Remains Missing
Earlier this year, the stark inequality facing African creators on TikTok was visible.
Aug 26
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The Creative Brief
Nigeria Says It’s Open for Business. But Is the World Ready to Believe?
When California’s delegation touched down in Lagos last week, the mood in the room was celebratory.
Aug 20
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The Creative Brief
Africa: Kenya Bets on the Grammys to Rewrite Creative Power — But at What Cost?
When President William Ruto stood at the 97th Kenya Music Festival in Nyeri and announced that Nairobi could soon host the African edition of the Grammy…
Aug 19
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The Creative Brief
One Hundred Voices Strong
When we launched Creative Brief Africa, we weren’t simply starting a newsletter.
Aug 19
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The Creative Brief
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The Fabric of a Revolution: How Fashion Fusion Africa 2025 is Weaving the Continent's Creative & Commercial Future
For too long, the global narrative around African fashion has been a tale of two halves: boundless creativity on the one hand, and a crippling lack of…
Aug 8
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The Creative Brief
The New Collateral: Unpacking How Nigeria's Creative Fund Is Turning IP into Billions
For decades, Africa's creative industries have been celebrated for their raw talent and cultural impact, yet they've struggled to secure the…
Aug 7
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The Creative Brief
The Trillion-Shilling Opportunity: Why Africa’s AI Vision Must Confront Its Luddite Reality
The image is one of immense potential.
Aug 6
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The Creative Brief
July 2025
The Unseen Spark: Sierra Leone's Talent Search as a Blueprint for Empowering Africa's Emerging Artists
In the grand narrative of Africa's creative ascent, the spotlight often falls on established powerhouses and major industry hubs.
Jul 31
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The Creative Brief
Nairobi to Nollywood: Kenya's Bold Bid for a Larger Slice of Africa's $20 Billion Film Pie
The magnetic pull of Africa's creative economy is undeniable, and its cinematic ambitions are soaring.
Jul 30
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The Creative Brief
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Generation Creators: Why Africa Must Engineer Systems to Unleash Gen Z's Creative Powerhouse
Look closely at Africa's digital landscape, and you'll witness a revolution already underway.
Jul 29
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The Creative Brief
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