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November 2024

Is Black Tax Driving the Rise of Digital Hustles Among Youth?
Black tax—it's a term that holds weight for many young Africans.
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The Creative Brief
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Layo
African Films at the 2025 Oscars
The Academy Awards, or the Oscars, have long been a symbol of prestige and accomplishment in global filmmaking.
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The Creative Brief
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Layo
I May Not Be Human, But I Sing from My Soul: Can AI Really Have a Place in African Music?
When Mya Blue, a virtual singer powered by AI, says, “I may not be human, but I sing from my soul,” it’s easy to raise an eyebrow.
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The Creative Brief
The Urgent Need for African Credit Ratings
Who rates us determines how the world views us, and how we view ourselves. It’s time Africa told its own financial story.
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The Creative Brief
Spotify Steps Up to Challenge YouTube in Video Podcasting
Just three weeks ago, Spotify made waves by expanding into the audiobook market, signaling its intent to end the year on a high note.
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The Creative Brief
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Layo
2025 Grammys: Nigeria’s Second Chance to Redeem Last Year’s Disappointment?
The Grammy Awards in 2024 were bittersweet for Nigerian music fans.
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The Creative Brief
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Layo
Africa’s Creative Industries- A 2024 Review
In 2024, Africa’s creative industries are experiencing an unprecedented global surge, driven by musicians, filmmakers, and digital innovators who are…
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The Creative Brief
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Layo
Social Media in Africa: Opportunities, Challenges, and New Frontiers
Despite making up only 8% of the global social media user base, Africa's 384 million active users signify more than just a number—they represent a…
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The Creative Brief
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Layo

October 2024

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