Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
AI vs. The African Creator: How to Stop Losing Value to Algorithms
Africa’s creative economy is booming — but who’s really getting paid?
Oct 30
•
The Creative Brief
10 Trends Changing Africa’s Creative Economy in 2026
How streaming, short-form content, AI, investment and more are reshaping cultural production on the continent
Oct 29
•
The Creative Brief
1
Africa’s Creativity Problem Isn’t Talent — It’s Distribution
Why the continent’s creators don’t need more inspiration — they need pipelines.
Oct 28
•
The Creative Brief
The Impact of Local Narratives in the Global Film Industry: How Rooted Stories Are Reshaping Global Audiences
In 2023, Netflix revealed a data point that startled Hollywood decision-makers: non-English titles accounted for nearly 40 percent of all global viewing…
Oct 24
•
The Creative Brief
Africa Creative Economy is Powered by Indirect Monetization
There’s a pyramid that defines how Africa’s creative economy works.
Oct 21
•
The Creative Brief
2
Africans Love Content but Hate Paying for It
The consumer paradox shaping the continent’s creative economy
Oct 20
•
The Creative Brief
The Age of Ownership: Why the Future of Thought Leadership Belongs to Those Who Build
The next era of thought leadership won’t be defined by who speaks first — but by who owns the room they’re speaking in
Oct 10
•
The Creative Brief
1
Africa Is the World’s New Office: Inside the Continent’s Remote-Work Revolution
The hum of a generator.
Oct 9
•
The Creative Brief
Africa’s Next Export Is a Story: The Urgent Business of Reclaiming Perception
When the world thinks of Africa, it often imagines a continent in deficit — of resources, of leadership, of innovation.
Oct 8
•
The Creative Brief
The Next Billion Players: Why Africa’s Gaming Leap Is Bigger Than Entertainment
In 1999, a handful of cybercafés in Lagos introduced young Nigerians to networked PC games like Counter-Strike and Age of Empires. It was a…
Oct 2
•
The Creative Brief
From Oil to Afrobeats: Can Nigeria’s Creative Economy Define the Next 65 Years?
Nigeria celebrates 65 years of independence today.
Oct 1
•
The Creative Brief
September 2025
SEZs for Storytelling: Can Namibia’s Creative City Rewrite the Rules of African Industry?
In Africa, Special Economic Zones (SEZs) usually conjure up images of oil refineries, industrial parks, or logistics hubs.
Sep 30
•
The Creative Brief
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
