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The Stage Is Coming Back, Just Not How We Expected
For years, theatre across much of Africa has been framed as a legacy format.
May 8
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The Creative Brief
Africa Isn’t Just Pitching Films at Cannes. It’s Pitching Intellectual Property
When a film project from Africa appears at the Marché du Film during the Cannes Film Festival, the immediate instinct is to frame it as another…
May 7
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The Creative Brief
2
Africa’s Media Laws Were Built for Television. The Audience Moved On
For decades, media regulation across Africa was built around a relatively stable idea of what media was.
May 6
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The Creative Brief
1
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
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Africa Creative Economy in 2025
Jan 8, 2025
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The Creative Brief
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Layo
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Temu’s marketing strategy and its impact on Africa’s E-commerce
Dec 11, 2024
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The Creative Brief
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Layo
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6, 2025
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The Creative Brief
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Layo
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One Hundred Voices Strong
Aug 19, 2025
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The Creative Brief
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Meet the 17 African Women Recognized for Excellence at the 2025 FORBES WOMAN AFRICA Awards
Mar 11, 2025
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The Creative Brief
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Layo
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The Next Wave of Afrobeats Isn’t Trying to Sound Like Afrobeats
Afrobeats didn’t just grow.
Apr 30
•
The Creative Brief
A $3 Billion Industry That Still Can’t Finish Its Own Work
4.2 million people working in the sector
Apr 29
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The Creative Brief
2
You Can’t Build an Industry If the First Viewing Doesn’t Belong to You
The Leak Isn’t the Story. The System Is.
Apr 23
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The Creative Brief
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Access, Not Monetisation, Is the Real Problem in the Creative Economy
A Creative Systems Essay Based on a Conversation with Ronald C. Pruett, Jr., Managing Partner at The Boston Associates.
Apr 21
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The Creative Brief
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Streaming Made African Music Global. Licensing Will Decide Who Gets Paid
Africa’s music industry is no longer emerging.
Apr 15
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The Creative Brief
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"Most Creators Won’t Make It. And the System Is Designed That Way"
A Creative Systems Essay Based on a Conversation with Ronald C. Pruett, Jr., Managing Partner at The Boston Associates.
Apr 14
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The Creative Brief
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Are Stage Plays a Different Industry From Film, Or Just What Streaming Can’t Replace?
We moved from stage to screen to pocket.
Apr 10
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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