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Kenya’s 30% Rebate: Can Tax Breaks Buy a Film Industry?
Africa’s creative economy is full of promise, but promises alone do not build industries.
40 mins ago
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The Creative Brief
Africa’s Creative Industry Projected to Hit $50B by 2030 — But Policy May Decide the Payoff
When African policymakers, investors, and creators gathered at the 2025 Algeria Summit on Creative Industries, one figure echoed through the halls…
22 hrs ago
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The Creative Brief
Streaming, Selling, Surviving: When Africa’s Tax Policies Collide with the Creative Economy
On paper, a million streams looks like success.
Sep 16
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The Creative Brief
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
Africa Creative Economy in 2025
Jan 8
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The Creative Brief
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Layo
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One Hundred Voices Strong
Aug 19
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6
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The Creative Brief
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Layo
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Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
Mar 21
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The Creative Brief
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TikTok’s Creative Fund Excludes African Creators
Jan 23
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The Creative Brief
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Layo
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Are Jobs Really Dying, Or Are They Just Evolving?
The headlines scream: “AI is killing jobs.” “Automation will displace millions.” “Creativity is under threat.” But peel back the hysteria, and a sharper…
Sep 10
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The Creative Brief
From Festival to Factory: Can Entertainment Week Africa Really Close the Creative Economy Gap?
Lagos wants to do more than throw a great party. With its 2025 expansion, Entertainment Week Africa (EWA) is positioning itself as a continental…
Sep 9
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The Creative Brief
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Invest in Creative Infrastructure — or Watch Africa’s Renaissance Stall
Africa is having a cultural moment.
Sep 8
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The Creative Brief
What Happens When AI Learns to Sing Afrobeats?
Afrobeats Wasn’t Supposed to Go Global
Sep 4
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The Creative Brief
Africa’s AI Crossroads: Why Regulation Will Decide Whether We Lead or Lag
Artificial Intelligence is being called “the new electricity.” But while the world races ahead, Africa sits at a crossroads: will AI become a lever for…
Aug 28
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The Creative Brief
The Greatest Threat to Both Streaming and TV in Africa is Complacency
Africa is not waiting for the world to hand it a future—it is building one.
Aug 27
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The Creative Brief
Data Without Dollars: TikTok for Artists Lands in Nigeria, But Monetization Remains Missing
Earlier this year, the stark inequality facing African creators on TikTok was visible.
Aug 26
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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