The Creative Brief

The Creative Brief

Home
Archive
About
Africa’s AI Crossroads: Why Regulation Will Decide Whether We Lead or Lag
Artificial Intelligence is being called “the new electricity.” But while the world races ahead, Africa sits at a crossroads: will AI become a lever for…
 • 
The Creative Brief
The Greatest Threat to Both Streaming and TV in Africa is Complacency
Africa is not waiting for the world to hand it a future—it is building one.
 • 
The Creative Brief
Data Without Dollars: TikTok for Artists Lands in Nigeria, But Monetization Remains Missing
Earlier this year, the stark inequality facing African creators on TikTok was visible.
 • 
The Creative Brief
Most Popular
View all
These 7 Cities Are Africa’s Top Creative Hubs
 • The Creative Brief
Africa Creative Economy in 2025
 • The Creative Brief and Layo
One Hundred Voices Strong
 • The Creative Brief
2
John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
 • The Creative Brief and Layo
Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
 • The Creative Brief
TikTok’s Creative Fund Excludes African Creators
 • The Creative Brief and Layo
4
Nigeria Says It’s Open for Business. But Is the World Ready to Believe?
When California’s delegation touched down in Lagos last week, the mood in the room was celebratory.
 • 
The Creative Brief
Africa: Kenya Bets on the Grammys to Rewrite Creative Power — But at What Cost?
When President William Ruto stood at the 97th Kenya Music Festival in Nyeri and announced that Nairobi could soon host the African edition of the Grammy…
 • 
The Creative Brief
One Hundred Voices Strong
When we launched Creative Brief Africa, we weren’t simply starting a newsletter.
 • 
The Creative Brief
2
The Fabric of a Revolution: How Fashion Fusion Africa 2025 is Weaving the Continent's Creative & Commercial Future
For too long, the global narrative around African fashion has been a tale of two halves: boundless creativity on the one hand, and a crippling lack of…
 • 
The Creative Brief
The New Collateral: Unpacking How Nigeria's Creative Fund Is Turning IP into Billions
For decades, Africa's creative industries have been celebrated for their raw talent and cultural impact, yet they've struggled to secure the…
 • 
The Creative Brief
The Trillion-Shilling Opportunity: Why Africa’s AI Vision Must Confront Its Luddite Reality
The image is one of immense potential.
 • 
The Creative Brief
The Unseen Spark: Sierra Leone's Talent Search as a Blueprint for Empowering Africa's Emerging Artists
In the grand narrative of Africa's creative ascent, the spotlight often falls on established powerhouses and major industry hubs.
 • 
The Creative Brief
The Creative Brief
The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
Recommendations
Curious Health
Curious Health
Layo

The Creative Brief

AboutArchiveRecommendationsSitemap
© 2025 TIMA
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture