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The Attention Is African. The Money Is Not.
How Short-Form Vertical Video Built a New Creative Economy — and Why Africa Is on the Wrong Side of It
Feb 20
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The Creative Brief
Data Is the New A&R — And Africa Is Just Waking Up to It
For decades, the music industry ran on instinct.
Feb 18
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The Creative Brief
$50 Million for African Stories. Is This the Institutional Shift the Continent Has Been Waiting For?
For years, Africa’s creative economy has been described the same way, rich in talent, thin in capital.
Feb 16
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The Creative Brief
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
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Africa Creative Economy in 2025
Jan 8, 2025
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The Creative Brief
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Layo
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One Hundred Voices Strong
Aug 19, 2025
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6, 2025
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The Creative Brief
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Layo
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Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
Mar 21, 2025
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The Creative Brief
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Meet the 17 African Women Recognized for Excellence at the 2025 FORBES WOMAN AFRICA Awards
Mar 11, 2025
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The Creative Brief
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Layo
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Can National Dress Days Actually Stimulate a Creative Economy
Last week, a garment caused a diplomatic ripple.
Feb 13
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The Creative Brief
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If the Creative Economy Is a National Asset, Why Isn’t It in the National Budget?
Every few months, a minister stands behind a podium and says it.
Feb 12
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The Creative Brief
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What Full AI Adoption Could Unlock for Africa’s Media and Publishing Economy
Every year, African journalists break stories that shape global narratives.
Feb 7
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The Creative Brief
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The Funding Ceiling in Africa’s Creator Economy Is Not a Bug. It Is the Design.
There is a comforting lie Africa’s creator economy tells itself.
Feb 5
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The Creative Brief
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What It Would Take for an African Album to Be Nominated, or Win, Grammy Album of the Year
The Grammys didn’t snub Africa.
Feb 4
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The Creative Brief
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AMVCA Awards 2026: When Recognition Becomes Infrastructure for African Film
The Africa Magic Viewers’ Choice Awards, better known as the AMVCAs, have always been framed as a celebration.
Jan 29
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The Creative Brief
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Africa Is One of Anime’s Biggest Audiences, But It Owns None of the Industry
Why the continent is emotionally invested in anime, yet structurally absent from its value chain
Jan 26
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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