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Africa’s Streaming Split: Afrobeats vs Amapiano, Two Powerhouses Defining Spotify Wrapped 2025
Spotify Wrapped 2025 did more than recap a year of playlists and late-night listening.
Dec 9
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The Creative Brief
The Creative Economy Is Standing at the Mouth of a Bigger Shift Than Social Media
By 2030, nearly 40% of workers’ core skills will have changed. For the creative economy, that’s not a statistic. It’s a plot twist.
Dec 5
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The Creative Brief
How TikTok Broke the Ceiling on African Content, And Lowered the Bar at the Same Time
Short form video, data driven distribution, and light production requirements.
Dec 4
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The Creative Brief
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
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Africa Creative Economy in 2025
Jan 8
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The Creative Brief
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Layo
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One Hundred Voices Strong
Aug 19
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6
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The Creative Brief
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Layo
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Fake Fashion Is Costing South Africa’s Designers More Than Just Money—It’s Undermining Africa’s Creative Economy
Mar 21
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The Creative Brief
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TikTok’s Creative Fund Excludes African Creators
Jan 23
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The Creative Brief
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Layo
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The Most Dangerous Number in African Entertainment Right Now: 4.5 Billion
African entertainment has never been louder globally.
Dec 2
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The Creative Brief
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Africa Doesn’t Have a Creator Economy Problem, It Has a Middle-Class Problem
Africa’s creator economy isn’t short on talent, ambition, or cultural influence.
Nov 28
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The Creative Brief
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The Creative Brief Africa Is Evolving and We Want You to Shape What Comes Next
Every newsletter we publish begins with the same question, even if we never write it down.
Nov 25
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The Creative Brief
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The Next Big Thing in African Tech Is Niche Platforms Nobody Else Understands
Africa’s tech space has spent the last decade chasing scale, the kind that looks good on pitch decks, investor stages, and global headlines.
Nov 20
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The Creative Brief
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Global Ambition Without IP Protection Is Just Cultural Extraction
Africa’s creative economy wants global reach, but without strong IP protection, its creators risk cultural extraction instead of economic gain. Here’s…
Nov 19
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The Creative Brief
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Africa’s $50 Billion Creative Economy Opportunity Is Real, If Policymakers Stop Playing Small
Africa’s creative economy isn’t an emerging opportunity anymore, it’s an underdeveloped powerhouse.
Nov 18
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The Creative Brief
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After a R400m Netflix Loss, South Africa Unveils a Special Visa to Win Filmmakers Back
South Africa didn’t lose a Netflix production worth R400 million because of talent shortages or weak infrastructure.
Nov 14
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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