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The Creator Economy Is Building a New Class of Workers With No HR Department
There is a number sitting at the centre of the creator economy in 2026 that nobody wants to put in a press release.
32 mins ago
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The Creative Brief
Hollywood Flew to Accra. The Real Story Is What Africa Has Been Building Toward.
In July, eight producer-director teams from Ghana, Nigeria, Kenya, and South Africa sat in a room in Accra for ten days.
Aug 6
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The Creative Brief
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Authenticity Is Not a Soft Skill. For African Creators, It Is the Business Model.
The global creator economy crossed $100 billion in 2025 and is on pace to hit $200 billion in 2026.
Jul 23
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The Creative Brief
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
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Temu’s marketing strategy and its impact on Africa’s E-commerce
Dec 11, 2024
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The Creative Brief
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Africa Creative Economy in 2025
Jan 8, 2025
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6, 2025
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The Creative Brief
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One Hundred Voices Strong
Aug 19, 2025
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The Creative Brief
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Meet the 17 African Women Recognized for Excellence at the 2025 FORBES WOMAN AFRICA Awards
Mar 11, 2025
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The Creative Brief
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The New Map of African Music: Why Amapiano, Bongo Flava and Rumba Matter as Much as Afrobeats
The 2026 AFRIMMA nominations reveal something the global music industry is only beginning to understand: Africa’s music economy no longer revolves…
Jul 16
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The Creative Brief
African Creators Were Already Doing What Western Publishers Are Just Figuring Out
There is a version of this story that gets written every few months in Western media.
Jul 14
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The Creative Brief
Google and Idris Elba Just Bet $1 Million That African Creators Deserve Better Tools
The announcement landed at Google's first-ever Africa Cloud Summit in Johannesburg. What it says about where the African creator economy sits right now…
Jul 10
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The Creative Brief
The Suits Are Moving to the Studio
There’s a version of the African creative economy story that gets told over and over: the kid from a humble background, raw talent, no formal training…
Jul 8
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The Creative Brief
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Abidjan Is Building Africa's First Animation Marketplace. The Continent Has Needed One for Decades
MAFA launches in November 2026. It is not a festival. It is infrastructure — the kind African animation has been trying to build around talent that has…
Jul 7
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The Creative Brief
Davido's First Single of 2026 Is a South African Collaboration. That's Not a Small Detail.
"I Know Who I Be" pairs Davido with Jazzwrld and GL_Ceejay. The track is being covered as routine cross-border collaboration. The history behind it says…
Jun 29
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The Creative Brief
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The Creator Economy Just Crossed $1 Billion. Africa Got One Seat at the Table.
Forbes' 2026 Top Creators list collectively earned $1.02 billion for the first time in its five-year history. Exactly one African-born creator made the…
Jun 27
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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