The Creative Brief

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The Nigerian box office took ₦8.8 billion in the first half of 2026 but That Is Not the Whole Story
The Nigerian box office took ₦8.8 billion in the first half of 2026.
 • The Creative Brief
Disney Just Flooded TikTok With Its IP. Here Is What That Costs African Creators.
On August 5, Disney and TikTok announced what both companies called a first-of-its-kind global deal.
 • The Creative Brief
Africa Wants to Formalise Its Creative Economy. But Who Will Formalise the Formalisers?
Kenya’s creative sector is worth KES 500 billion.
 • The Creative Brief
Afrobeats Became a Global Business. What Happened to Its Relationship With African Film?
Filmmaker Dami Twitch put it plainly on the Afropolitan podcast earlier this year.
 • The Creative Brief
Tyla's Lagos Exit Shows How Difficult It Still Is to Build a Pan-African Music Market
On one side of Tyla’s A*POP campaign, TikTok built an entire promotional infrastructure around her album.
 • The Creative Brief
Entertainment Week Africa Wants to Bring Africa's Creative Industries Together. Can It Turn Conversation Into Business?
Africa does not have a shortage of events about the creative economy.
 • The Creative Brief
The Creator Economy Is Building a New Class of Workers With No HR Department
There is a number sitting at the centre of the creator economy in 2026 that nobody wants to put in a press release.
 • The Creative Brief
The Creative Brief
The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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