The Creative Brief

The Creative Brief

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Seven Things Africa’s Creative Industry Learned in 2025
2025 did not just deliver another wave for Africa’s creative economy.
 • The Creative Brief
Africa’s Streaming Split: Afrobeats vs Amapiano, Two Powerhouses Defining Spotify Wrapped 2025
Spotify Wrapped 2025 did more than recap a year of playlists and late-night listening.
 • The Creative Brief
The Creative Economy Is Standing at the Mouth of a Bigger Shift Than Social Media
By 2030, nearly 40% of workers’ core skills will have changed. For the creative economy, that’s not a statistic. It’s a plot twist.
 • The Creative Brief
How TikTok Broke the Ceiling on African Content, And Lowered the Bar at the Same Time
Short form video, data driven distribution, and light production requirements.
 • The Creative Brief
The Most Dangerous Number in African Entertainment Right Now: 4.5 Billion
African entertainment has never been louder globally.
 • The Creative Brief
Africa Doesn’t Have a Creator Economy Problem, It Has a Middle-Class Problem
Africa’s creator economy isn’t short on talent, ambition, or cultural influence.
 • The Creative Brief
The Creative Brief Africa Is Evolving and We Want You to Shape What Comes Next
Every newsletter we publish begins with the same question, even if we never write it down.
 • The Creative Brief
The Creative Brief
The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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