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Africa's Creative Exports Are Worth Billions. Almost Nobody Counts Them as Exports.
Three announcements in ten days show governments treating creativity as trade policy. None of them can say what the sector actually exports.
Nov 6
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The Creative Brief
Lagos Fashion Week 2026 Recap: What Happened and What Comes Next at CANEX WKND
Lagos has just hosted a showcase week. On Thursday it hosts a deal week. The first has not yet said what it sold.
Nov 3
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The Creative Brief
The State of Freelance Creative Work in Africa, 2026
Millions of Africans now earn from creative and digital freelance work. Governments are learning to tax it faster than anyone is learning to protect it…
Oct 30
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The Creative Brief
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These 7 Cities Are Africa’s Top Creative Hubs
Aug 29, 2024
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The Creative Brief
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Temu’s marketing strategy and its impact on Africa’s E-commerce
Dec 11, 2024
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The Creative Brief
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Africa Creative Economy in 2025
Jan 8, 2025
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The Creative Brief
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Meet the 17 African Women Recognized for Excellence at the 2025 FORBES WOMAN AFRICA Awards
Mar 11, 2025
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The Creative Brief
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John Legend, Move Afrika Tour 2025, and the Future of Africa’s Live Music Economy
Feb 6, 2025
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The Creative Brief
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One Hundred Voices Strong
Aug 19, 2025
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The Creative Brief
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Four Years After ChatGPT: An Overview of Africa’s Creative Economy
Africa uses the tools. It owns very little of what sits behind them. That gap is the story of the last four years.
Oct 28
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The Creative Brief
Africa's Film Industry Has Three Cash Registers. Only One Is Open to Everyone.
Cinema pays the biggest cheques. YouTube pays the most producers. Streaming is the one that is closing.
Oct 26
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The Creative Brief
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African Governments Are Now Negotiating With Meta. Monetisation Has Become Diplomacy.
On October 1, three ministers sat down with Meta in Abidjan.
Oct 23
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The Creative Brief
Who Pays for African Esports?
On September 5 and 6, 2026, eight teams converged on the Los Angeles Event Centre in Abuja for the Grand Finals of the Carry1st Africa Cup.
Oct 20
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The Creative Brief
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The Gap Between African Music's Global Influence and Its Local Economy
In 2023, MTV introduced the Best Afrobeats category at the Video Music Awards.
Oct 19
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The Creative Brief
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The Cinema Run Is Now Nollywood’s Audition for Netflix
On Christmas Eve 2025, Colours of Fire opened in Nigerian cinemas.
Oct 15
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The Creative Brief
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600 Prompts for a Yoruba Epic. How Many for an AI Slop?
Abiodun Odu spent months on a five-minute film.
Oct 13
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The Creative Brief
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The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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