The Creative Brief

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The Age of Ownership: Why the Future of Thought Leadership Belongs to Those Who Build
The next era of thought leadership won’t be defined by who speaks first — but by who owns the room they’re speaking in
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The Creative Brief
Africa Is the World’s New Office: Inside the Continent’s Remote-Work Revolution
The hum of a generator.
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The Creative Brief
Africa’s Next Export Is a Story: The Urgent Business of Reclaiming Perception
When the world thinks of Africa, it often imagines a continent in deficit — of resources, of leadership, of innovation.
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The Creative Brief
The Next Billion Players: Why Africa’s Gaming Leap Is Bigger Than Entertainment
In 1999, a handful of cybercafés in Lagos introduced young Nigerians to networked PC games like Counter-Strike and Age of Empires. It was a…
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The Creative Brief
From Oil to Afrobeats: Can Nigeria’s Creative Economy Define the Next 65 Years?
Nigeria celebrates 65 years of independence today.
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The Creative Brief
SEZs for Storytelling: Can Namibia’s Creative City Rewrite the Rules of African Industry?
In Africa, Special Economic Zones (SEZs) usually conjure up images of oil refineries, industrial parks, or logistics hubs.
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The Creative Brief
Africa’s Fashion Industry Embraces Tech for Global Expansion
The fabric of Africa’s fashion industry is being rewoven—not just with threads and patterns, but with code, algorithms, and digital platforms.
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The Creative Brief
The Creative Brief
The Creative Brief
Periodic insights into Africa's creator economy | A publication by https://www.tima.agency
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