When we launched Creative Brief Africa, we weren’t simply starting a newsletter. We were building a space where Africa’s creative economy could be examined with seriousness, curiosity, and the sharpness it deserves. Today, we cross our first milestone: 100 subscribers.
This may seem like a modest number in a world obsessed with scale. But to us, these first 100 matter more than any future thousand. They represent the earliest community of readers who see what we see—that Africa’s creative story is not a side note to the global economy, but one of its most urgent chapters.
Why Creative Brief Exists
Africa’s creative industries—music, film, fashion, gaming, media, and tech—are exploding with potential. But they are also vulnerable to forces that remain under-examined: donor dependency, global tech disruption, uneven policy, and the undervaluing of intellectual property.
Our job at Creative Brief Africa is to go beyond headlines and trends. We interrogate. We connect dots. We provide a lens that is unapologetically African but globally relevant. Each article is crafted to challenge assumptions, uncover blind spots, and situate our creative economy where it belongs—in the center of global conversations about culture, commerce, and technology.
Why the First 100 Matter
Milestones in publishing are not just about numbers; they are about community. The fact that 100 of you have chosen to read us, week after week, signals that there is a hunger for writing that treats Africa’s creative economy as more than entertainment news or lifestyle gloss.
By subscribing, you’ve not only endorsed our editorial vision—you’ve joined in shaping it. You are the first circle of readers who will push, question, and sharpen the work we do.
Where We Go From Here
This is just the beginning. The months ahead will see us deepen our coverage, widen our scope, and experiment with new formats. Expect analysis that cuts through hype, narratives that uncover what is often overlooked, and stories that place African creativity in conversation with the world.
We will continue to explore how technology, policy, and economics shape the possibilities for African creators. We will continue to interrogate the risks and opportunities ahead. And we will continue to write with the clarity, sharpness, and freshness that has defined Creative Brief Africa from day one.
A Note to Our First 100
To each of our first 100 subscribers: congratulations. You are the earliest custodians of this work. Years from now, when Creative Brief Africa has grown far beyond its first circle, we will look back and remember that you were here at the start.
And to those who haven’t yet joined: this is your invitation. Subscribe, and gain first-hand access to the conversations and insights shaping Africa’s creative economy.
One hundred voices strong—and only just beginning.
A very useful Substack. All power to your elbow. Soon your subscribers will grow in the thousands....