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2Sistars Media's avatar

AI might be learning the ropes but in all honesty it can t replicate the soul of any creative production as it is linear and not divergent like creatives are . I believe learning how to harness its ability to assist in streamlining and brainstorming might be the way storytellers can utilize AI, it’s not an alarm we should sound but a wake up call to dominate AI by learning how to use it before it dominates us and starts to use us. Great article!

The Creative Brief's avatar

Using AI as a collaborator rather than a competitor is the real game-changer. Thank you for sharing your perspective!