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Tella Omojolade's avatar

This is a beautiful writeup.

Honestly, it's so sad that the stage plays is not been elevated to the status we would have envisioned, but structure and design thinking for a long term benefit is missing around this.

I do hope one day, the system will be restructured to give more opportunity to stage players and the industry too.

Thank you Layo.

The Creative Brief's avatar

Thank you for your comment Tella

And I think that tension you pointed out is the real story, it’s not that stage plays lost relevance, it’s that the systems around them didn’t evolve.

The demand is still there, people still show up for live experiences. The gap is really in structure, scale, and continuity.

Hopefully that’s where the next shift happens, not in replacing stage plays, but in building stronger systems around them so they can actually grow with time.

Tella Omojolade's avatar

I hope so too. It will be a great leap.