There us need for African to build something that will serve us. At this time that the export of our creativity is all time high, we are still depending on the already established platforms to determine how much African creatives are paid and it has become a thing now that many are opening foreign social media accounts so that the monetization can be worthwhile.
Structure, design thinking is needed for long term benefits.
We’ve scaled visibility, but not control. And once value is tied to platforms we don’t own, we’re always negotiating from the outside, even when the culture is ours.
The part you mentioned about creatives opening foreign accounts says a lot. It shows the demand is there, the talent is there, but the system isn’t built for them locally.
Structure and design thinking is exactly where the next shift has to happen. Not just creating, but designing how value flows back to creators here.
Appreciate you sharing this, it’s the kind of thinking the industry needs more of.
There us need for African to build something that will serve us. At this time that the export of our creativity is all time high, we are still depending on the already established platforms to determine how much African creatives are paid and it has become a thing now that many are opening foreign social media accounts so that the monetization can be worthwhile.
Structure, design thinking is needed for long term benefits.
Thank you Layo.
That’s a very real point, Tella.
We’ve scaled visibility, but not control. And once value is tied to platforms we don’t own, we’re always negotiating from the outside, even when the culture is ours.
The part you mentioned about creatives opening foreign accounts says a lot. It shows the demand is there, the talent is there, but the system isn’t built for them locally.
Structure and design thinking is exactly where the next shift has to happen. Not just creating, but designing how value flows back to creators here.
Appreciate you sharing this, it’s the kind of thinking the industry needs more of.
Points nailed.
I will also thank you for taking your time to come up with this writeup. It's been something I look forward to everyday.