In 2023, Netflix revealed a data point that startled Hollywood decision-makers: non-English titles accounted for nearly 40 percent of all global viewing hours. That wasn’t a blip. It was a turning point. For the first time in modern film history, global audiences were choosing
The Impact of Local Narratives in the Global…
In 2023, Netflix revealed a data point that startled Hollywood decision-makers: non-English titles accounted for nearly 40 percent of all global viewing hours. That wasn’t a blip. It was a turning point. For the first time in modern film history, global audiences were choosing