There is need for the music industry in Kenya to do more in terms of how they will see their music growing. If they can do well in terms of investments and fintech emergence so far, I believe they can scale through this overtime. I also believe they need to attract foreign investors or record labels to see how they can help to make better the talent retention part, help them build a strong ecosystem like what we have in SA and Nigeria.
Investment will help, but I think the bigger question is where that investment is going. If it’s just pushing visibility, we’ll keep seeing artists get discovered but not sustained.
Your point about fintech is really interesting too, because better payment systems and royalty structures could actually solve part of the retention problem from within, not just relying on foreign labels.
I agree that attracting global players can accelerate things, but like you said, the real win is building a system that can hold and grow talent locally, the way Nigeria and South Africa have done over time.
There is need for the music industry in Kenya to do more in terms of how they will see their music growing. If they can do well in terms of investments and fintech emergence so far, I believe they can scale through this overtime. I also believe they need to attract foreign investors or record labels to see how they can help to make better the talent retention part, help them build a strong ecosystem like what we have in SA and Nigeria.
Thank you Layo.
You’re right, especially on the ecosystem piece.
Investment will help, but I think the bigger question is where that investment is going. If it’s just pushing visibility, we’ll keep seeing artists get discovered but not sustained.
Your point about fintech is really interesting too, because better payment systems and royalty structures could actually solve part of the retention problem from within, not just relying on foreign labels.
I agree that attracting global players can accelerate things, but like you said, the real win is building a system that can hold and grow talent locally, the way Nigeria and South Africa have done over time.
That balance is really where the opportunity is.
Thank you for your comment Tella
Exactly and you have buttress those points.