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Tella Omojolade's avatar

One thing I keep seeing here is just systems, structures, design thinking. If those things that are supposed to be there are not put in place, we will keep putting square pegs in a round hole.

The Creative Brief's avatar

Exactly. Talent has never really been the issue, it’s the systems built around that talent. Without the right structures, even the strongest creative output struggles to scale sustainably. That’s really the tension, Africa’s creative economy is growing faster than the infrastructure needed to fully support it. Thanks for this, Tella.