6 African Creators Who Made It to TikTok's 2025 Discovery List

TikTok’s 2025 Global Discovery List has been announced, and among the 50 standout personalities worldwide, six creators from Sub-Saharan Africa have secured their place. This marks yet another milestone in Africa’s creative economy, showcasing the region’s talent and influence in the global digital space. For the third consecutive year, the list spotlights creators who are redefining content across five key categories: Icons, Innovators, Foodies, Educators, and Originators.

Let’s take a closer look at these six creators who are setting new benchmarks for African digital storytelling and creativity.

1. Roy Kanyi (Kenya) – The Tech Educator Simplifying Gadgets for Africa

Category: Educators

Kenyan tech enthusiast Roy Kanyi has carved out a niche as a trusted voice in consumer electronics. With over 353.7K followers and 6.6M likes, his content simplifies complex gadget reviews, helping everyday consumers make informed decisions about smartphones, televisions, and accessories. In a rapidly digitizing Africa where mobile technology is the backbone of internet access, Kanyi’s work plays a crucial role in bridging the knowledge gap and empowering users with the right information.

2. Tosin Samuel (Nigeria) – The Culinary Storyteller Bridging Cultures Through Food

Category: Foodies

Known as Tspiceskitchen, Tosin Samuel blends the art of cooking with rich cultural narratives, making her food content not just visually appealing but deeply engaging. With 574.5K followers and 7.6M likes, her seamlessly fuses Nigerian and international cuisine, presenting local flavors in ways that resonate with a global audience. Her storytelling approach transcends mere recipe sharing—each video is an invitation to experience the heart and soul of African cuisine.

3. Abena Amoakoaa Sintim-Aboagye (Ghana)

Category: Foodies

Popularly known as Chefabby, Abena Amoakoaa Sintim-Aboagye is on a mission to elevate Ghanaian cuisine beyond its borders. With 1.1M followers and 18.9M likes, her fusion of traditional flavors with modern twists captures the imagination of food lovers worldwide. Her content is more than just food; it’s a celebration of Ghana’s culinary heritage, making her a key player in Africa’s expanding gastronomy scene.

4. Charity Ekezie (Nigeria)

Category: Icons

With 3.4M followers and a staggering 87.4M likes, Charity Ekezie is a force in comedic storytelling. She masterfully dismantles stereotypes about Africa using humor, making her content both entertaining and thought-provoking. Her collaboration with Bill Gates further cemented her position as an influential voice in shifting the global perception of Africa. Comedy has always been a powerful social tool, and Ekezie is proving that digital humor can spark meaningful conversations.

5. Fanuel Masamaki (Tanzania)

Category: Innovators

Known online as Zerobrainer0, Fanuel Masamaki is redefining football content with a mix of analysis and humor. With 13.1M followers and 120M likes, he is not just reporting the game; he’s making it accessible and entertaining for a digital-savvy audience. His unique approach has earned him recognition, including the title of Sports Creator of the Year at the TikTok Creator Awards in South Africa. His success highlights the growing influence of sports entertainment in Africa’s digital space.

6. TitoM & Yuppe (South Africa)

Category: Originators

South African musicians Thato Seth Mathobela (TitoM) and Bongani Kenneth Sibanyoni (Yuppe) are among the driving forces behind Amapiano’s global rise. Their viral hits have expanded the genre’s reach beyond Africa, solidifying their place as innovators in contemporary music. Their ability to merge cultural authenticity with global appeal showcases the power of music as a unifying force and a lucrative industry for African creatives.

What This Means for Africa’s Creative Economy

These six creators exemplify the vast potential of Africa’s digital space. TikTok’s recognition of their work is more than a personal milestone; it’s a testament to Africa’s growing influence in global content trends. Their success signals three key shifts in Africa’s creative economy:

1. Digital Platforms as Career Launchpads – TikTok and other social media platforms have given African creatives an unprecedented opportunity to monetize their talents and reach global audiences without traditional gatekeepers.

2. Cultural Export and Representation – From food to music, African culture is gaining international recognition, and digital creators are leading this charge.

3. Innovation in Content Creation – Whether through education, humor, or sports analysis, these creators are redefining how content is consumed and valued in Africa and beyond.

As we celebrate these six trailblazers, it’s clear that Africa’s creative economy is not just growing—it’s thriving. The next generation of content creators has a powerful blueprint to follow, proving that with creativity, consistency, and digital connectivity, African voices can shape global narratives like never before.