The emphasis on opening weekend as a trust indicator rather than just a revenue metric is really smart. In markets where disposable income is under pressure, peopledo bet on known quantities, and Funke Akindele basically built a reliability brand over years. The piece about de-risked products winning in fragile consumer environments applies beyond film too. I saw something similar with a food delivery startup in Lagos where the ones with consistent quality beat the cheaper ones once wallets got tighter. Cinema over comprehension might look cool but it delays the hard work of actually solving distribution and adoption problems at scale.
You’re spot on about reliability becoming the real currency when wallets tighten. That “de-risked product” idea definitely travels beyond film, once trust is earned, people stop shopping around.
I also really like your point about cinema over comprehension. It’s easy to chase aesthetics or hype, but the hard, unglamorous work is building systems that scale and deliver consistently. That’s where real market power is formed.
The emphasis on opening weekend as a trust indicator rather than just a revenue metric is really smart. In markets where disposable income is under pressure, peopledo bet on known quantities, and Funke Akindele basically built a reliability brand over years. The piece about de-risked products winning in fragile consumer environments applies beyond film too. I saw something similar with a food delivery startup in Lagos where the ones with consistent quality beat the cheaper ones once wallets got tighter. Cinema over comprehension might look cool but it delays the hard work of actually solving distribution and adoption problems at scale.
You’re spot on about reliability becoming the real currency when wallets tighten. That “de-risked product” idea definitely travels beyond film, once trust is earned, people stop shopping around.
I also really like your point about cinema over comprehension. It’s easy to chase aesthetics or hype, but the hard, unglamorous work is building systems that scale and deliver consistently. That’s where real market power is formed.
Thanks for the comment