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African YouTubers Now Prefer International Audience to Local Viewership, Here's why
In Africa, where internet and smartphone penetration rates are steadily rising, content creation has become an increasingly popular avenue for young…
Apr 16
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The Creative Brief
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African YouTubers Now Prefer International Audience to Local Viewership, Here's why
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Mo Abudu Joins International Emmys Board, Vows to Champion African Stories Following Partnership with Idris Elba to Develop African Film and…
Media mogul Mo Abudu has been appointed to the board of directors of the International Emmys. This prestigious appointment comes hand in hand with…
Apr 5
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The Creative Brief
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Mo Abudu Joins International Emmys Board, Vows to Champion African Stories Following Partnership with Idris Elba to Develop African Film and TV Industry
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United States Initiates New Opportunities for Nigerian Creative Economy
the U.S. Assistant Secretary of State for the Bureau of Educational and Cultural Affairs, Ms. Lee Satterfield, unveiled three groundbreaking initiatives…
Apr 5
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The Creative Brief
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United States Initiates New Opportunities for Nigerian Creative Economy
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March 2024
AMVCA 2024: 10th Year of Celebrating Excellence in African Cinema and Television
Set to take place on May 11, 2024, at the Eko Hotel and Suites in Lagos, this year's AMVCA promises to be an unforgettable celebration of talent and…
Mar 29
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The Creative Brief
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AMVCA 2024: 10th Year of Celebrating Excellence in African Cinema and Television
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The Evolution of Music Marketing: From Influencers to Artist-Centric Strategies
Music marketing has undergone a significant transformation, propelled by the rapid rise of social media platforms such as TikTok.
Mar 18
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The Creative Brief
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The Evolution of Music Marketing: From Influencers to Artist-Centric Strategies
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Meta Commences ‘Creators of Tomorrow’ Campaign in Nigeria: Spotlighting Emerging Creativity
The essence of the 'Creators of Tomorrow' campaign lies in its recognition and celebration of individuals who are utilizing platforms like Instagram to…
Mar 16
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The Creative Brief
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Meta Commences ‘Creators of Tomorrow’ Campaign in Nigeria: Spotlighting Emerging Creativity
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Why Film Tax Incentives is Not Common in Africa
A recent announcement from Ghana's government, led by President Nana Akufo-Addo, sheds light on Africa's tentative steps toward embracing film tax…
Mar 7
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The Creative Brief
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Why Film Tax Incentives is Not Common in Africa
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February 2024
The Impact of Nigeria's Naira Devaluation on the Creative Space
Nigeria's economic landscape has been navigating through rough waters, with the latest shockwave being the unprecedented devaluation of the local…
Feb 27
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The Creative Brief
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The Impact of Nigeria's Naira Devaluation on the Creative Space
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Minister of Art, Culture, and Creative Economy, Hannatu Musawa, proposes African Grammy: Do we need it?
The echoes of the 2024 Grammy Awards are still resonating in the hearts of Nigerians, a mixture of hopeful anticipation and collective disappointment as…
Feb 21
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The Creative Brief
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Minister of Art, Culture, and Creative Economy, Hannatu Musawa, proposes African Grammy: Do we need it?
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The Second Edition of the Sub-Saharan Africa TikTok Creator Awards: Asake, Spyro, Adekunle Gold & Zinoleesky Make the List
Notably, nine Nigerian creators received nominations across five different categories, with @olaoflagos_ securing a Trailblazer of the Year nomination
Feb 8
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The Creative Brief
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The Second Edition of the Sub-Saharan Africa TikTok Creator Awards: Asake, Spyro, Adekunle Gold & Zinoleesky Make the List
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Grammy Awards 2024: Nigerians Express Disappointment as Their Music Icons Miss Out on Coveted Gold
The 2024 Grammy Awards marked a momentous occasion for the global music industry, with artists from around the world eagerly awaiting the announcement…
Feb 5
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The Creative Brief
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Grammy Awards 2024: Nigerians Express Disappointment as Their Music Icons Miss Out on Coveted Gold
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January 2024
TikTok's Quest for Dominance: From Gen Z's Search Engine to 30-Minute Videos
This 2024, TikTok is testing the ability to upload 30-minute videos shortly after introducing a horizontal full-screen mode.
Jan 27
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The Creative Brief
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TikTok's Quest for Dominance: From Gen Z's Search Engine to 30-Minute Videos
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